What is a Geolift?
A Geolift is a measurement solution that helps design and analyze marketing experiments at a geographical level. It is used to answer marketing questions such as understanding the impact of your ads on omnichannel sales or to compare the incremental impact of different marketing channels in a consistent way.
In concrete terms, a Geolift is a form of A/B testing based on zip codes. It allows Quantic Factory to estimate the share of your sales brought by offline ads (ads displayed in public spaces, word-of-mouth, tv or radio ads... basically everything that is not traceable online).
⚠ Our Geolift is not the same as the Meta Geolift. We offer an unbiased solution because we conduct the Geolift as an external party relying on your CRM data (from Shopify) to establish population samples with similar consumption patterns. This allows Quantic Factory to provide you with accurate A/B test results.
How do we use Geolift to estimate offline attributed sales?
To know how many sales were brought by offline ads, we go through the following steps:
Step 1: We use our attribution model to look at the online attributed sales ("clicks") for Meta (sales that were brought through Facebook and Instagram ads online)
Step 2: we do the Geolift and see how many sales your business generated (thanks to offline and online ads). The Geolift gives us the offline ("views") part we were missing before.
Step 3: we look at the total number of online-lead sales ("clicks")
Step 4: we deduce what is the number of offline generated sales ("views")
Learn more on our attribution methods page (coming soon) and our more detailed page on how geolift works.