What is a customer-centric data collection process?
A customer-centric data collection process is focused on collecting data related to individual customers across multiple sessions and interactions. This data is typically associated with a unique customer identifier (ID), which allows tracking individual customer behaviour across multiple sessions or interactions.
How is Quantic Factory customer-centric?
The Quantic Factory platform is customer-centric, which means we are able to give you access to data referring to the full customer journey of your customers, from the moment they are exposed to an ad online to the moment they make their first purchase, to when they return to your store for more orders.
Accurately measuring sales brought by a marketing investment has become increasingly difficult. More than half of data usually gets lost, cross-device is difficult to track and personal data protection law might prevent businesses from tracking their customer's behaviour with precision.
The Quantic Factory solution provides easy-to-read dashboards with solid customer-centric data science able to explain attribution accurately. Instead of measuring only revenue and media spending for a fixed time period, we take into account all the hits that occurred before a purchase. Learn more about this on our ROAS and Effective ROAS page, as well as on the Media Spending versus Effective Media Spending page (coming soon).