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What is the difference between CPS and NPS scores?
What is the difference between CPS and NPS scores?

In this article, you will learn what the difference is between the CPS and NPS metrics.

Alessandra Bianco avatar
Written by Alessandra Bianco
Updated over 2 years ago

On the dashboard, you have two different key metrics. The first one is the CPS (Candidate Promoter Score), and the other is the NPS (Net Promoter Score).

Example of the CPS score

Example of the NPS score

Question framework

You measure both the NPS and the CPS with the question below:
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The main difference between the CPS and the NPS is the calculation method. The NPS is a specific method developed by Bain and Company in 2003. Since then, it has been adopted within several different business fields to measure and track how a particular audience perceives the company.

You can read more about the NPS calculation method right here

Candidate Promoter Score

The other metric is the CPS score. While the NPS doesn't consider the respondent's rating with a score of 7 or 8, the CPS includes everything and gives you the overall average for all respondents.

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