Skip to main content
All CollectionsUnderstand your dataNPS and CPS
What is the Net Promoter Score (NPS)?
What is the Net Promoter Score (NPS)?

Learn everything you need to know about the Net Promoter Score and its calculation method.

Alessandra Bianco avatar
Written by Alessandra Bianco
Updated over 2 years ago

NPS measures the satisfaction of your candidates, new hires and hiring managers. You calculate the NPS by subtracting the percentage of Detractors from the percentage of Promoters. The score comes in the range of -100 to +100; a higher score is desirable.

What is the NPS question?

The Net Promoter Score question is used to measure your NPS score. Candidates can select a score from 0-10 as illustrated below:

Please note!

The onboarding and hiring manager NPS is based on questions phrased slightly differently than the NPS question for candidates.


What are Promoters, Passives & Detractors?

Replies from the NPS questions fall into three categories; Promoters, Passives & Detractors.

  • Promoters respond with a score of 9 or 10

  • Passives respond with a score of 7 or 8

  • Detractors respond with a score of 0 to 6
    โ€‹


How is the Net Promoter Score calculated?

To calculate the final NPS score, you subtract the percentage of detractors from the percentage of promoters.

For example, if 50% of applicants are detractors, 10% are passives, and 40% are promoters, your NPS score would be 40-50 = Final NPS of -10

Turning detractors into promoters will significantly improve your NPS, leading to more brand ambassadors and, consequently, a stronger talent acquisition funnel.

Did this answer your question?