Category: Video-as-an-Asset
The principles of the Video Funnel Method™ apply to both video production and distribution.
Below is how the Video Funnel maps to strategy for modern teams.
This approach turns videos from one-off posts into compounding assets that drive awareness, engagement, and conversion across TOF → MOF → BOF.
Review
Potential Maximization
Review parses audio and visuals to automatically detect the most promotable moments and rank them by a trusted Virality Score. Skip manual reviewing, cut editing time by ~90%, and send the winners straight to Recut (clips) or Replay (pages).
KPIs moved: Virality Score, Clip Performance, Engagement Rate.
Recut
Instant Branded Clips
From one long video, Recut instantly generates on-brand, captioned clips - complete with logos, covers, hooks, and social post text - sized for TikTok, YouTube Shorts, Instagram Reels, and LinkedIn. Publishing is seconds away, no editor required, and every clip links back to your Replay pages to capture demand.
KPIs moved: Impressions, View-Through Rate (VTR), CTR from clips to site, Social Shares.
Replay
On-Site Video Pages & Library
Replay turns every video into a conversion-ready page on your domain -with chapters, transcript, schema, CTAs and lead forms - SEO/GEO-optimized so it’s discoverable by Google and AI. Build a bingeable video library that keeps visitors on your site, gives each video a permanent home, and converts views to leads/SQLs with full analytics and funnel-velocity tracking.
KPIs moved: Search Volume, Qualified Direct Traffic, Session Duration, CTR to CTA, Conversion Rate (MQL→SQL).
Review
Expert Implementation & Ongoing Support
Work with Peech experts to stand up and scale your Video Funnel fast. We implement Replay/Recut/Review, migrate your library, set governance and tracking, and build automations - then co-pilot or fully manage your program. Deliverables include clip packs, on-site video pages, channel playbooks, KPI dashboards, and team training.
Service modes: Accelerated Onboarding · Expert Co-Pilot · Fully Managed.
KPIs moved: Time-to-Value, Output per Source Minute, Lead Velocity, Conversion Rate.