Introduction
This page serves as the home dashboard for "central" profiles. Store profiles, on the other hand, access a dedicated page called "Store Coaching."
The home page allows you to view the overall or localized performance of your brand and business. You can customize your analysis according to several axes.
2. Available Analysis Axes
2.1. Organizational Axis
Business Mode: Groups stores that share a product and sales strategy consistency (e.g., First Choice, Outlet, Wholesale).
Country: Allows selection of a specific country or group of countries.
Channel: Specifies the analyzed sales channels (e.g., store, web, marketplace).
2.2. Temporal Axis
Analysis Period: Set the date range for your evaluation.
Comparison Period: Can be automatically defined (from Y-1, Y-2, or CY) or manually adjusted. CY (Custom Year) is a reference year adjusted according to central directives to account for events (e.g., Christmas, Black Friday, Easter Monday).
2.3. Performance Measurement Conditions
LFL/COMP (Like-for-Like/Comparable): Compares stores deemed comparable over similar dates.
Commercial vs Financial Mode:
Performance: Commercial = Purchase day; Financial = Invoice date.
Returns: Included for the store in Commercial, across all channels in Financial.
LFL/Comp Typology: Calculated daily per store in Commercial, aggregated over the period in Financial.
Progression: Based on Y-1, Y-2, or CY in both modes.
Customization: If a custom period is set, LFL/Comp remains global over the period.
3. Key Sections and Indicators
3.1. Revenue
Selected Period Value: Revenue corresponding to the selected period (real-time if the current day is selected).
Target Achievement: Percentage of the goal achieved.
Comparisons: Evolution vs Y-1 and estimated target.
Trend Graph: Tracks past and future trends.
PM (Average Basket): Average amount spent per transaction.
Tickets: Total number of transactions made.
Nb Mag (Number of Stores): Number of stores included in the analysis.
3.2. Margin
Current Value: Total generated margin.
Margin Rate: Percentage of margin achieved.
Markdown: Price reductions applied to items, including promotions, sales, and discounts, directly impacting realized margin.
Initial Margin Rate: Indicator tracking gross margin before applying reductions.
Factor Analysis: Impact of quantity sold, initial price, and applied discounts.
3.3. Traffic
Visitor Count: Total number of customers visiting the store.
Service Rate: Percentage of customers completing a purchase.
Swing: Measures the store’s ability to generate revenue growth stronger than traffic growth. Calculated as: Revenue Progression - Traffic Progression.
TT (Conversion Rate): Percentage of visitors making a purchase, calculated as tickets divided by visitors, then multiplied by 100.
3.4. Quantity Sold
Total Articles Sold.
Mx Score: Composite indicator assessing sales performance based on quantity sold, revenue generated, and margin realized. More details here.
3.5. Client Fit
Adequacy Rate: Measures the match between customer profiles (age, gender, etc.) and available product offerings in-store, expressed as a percentage.
3.6. Category and Product Performance
Category Performance Heatmap: Visual representation using color codes to indicate different product category performances, making it easy to identify top-performing segments.
Revenue Variation by Product Segment: Detailed tracking of category performance changes over time.
3.7. Clients and Orders
Client Breakdown: Analysis of the proportion of existing, new, or unidentified customers to understand audience composition.
Order Sources: Distinguishes sales made in physical stores from those via store-to-web channels.
4. Advanced Features and Analysis
4.1. Performance Comparisons (VS Best Fighter, Contribution, Stores)
You can activate these detailed analyses by clicking on the three dots (...) in the revenue and margin analysis sections.
Compare a store or period with top performers.
Store Analysis: Identifies performance specifics for each store and adapts strategies accordingly.
Segment Analysis: Breaks down data based on various criteria (category, sales channel, period) for a more granular review.
Gap Visualization: Graphs and indicators highlight performance gaps compared to top performers, guiding corrective actions.
5. Glossary and Indicator Definitions
Include a link to the data glossary: Nostress Glossary
6. Frequently Asked Questions and Support
Need help? Contact the support team through the integrated assistance module.
