Gross Margin
Here you can see the margin volume, region, channel and period selected. You observe the average margin rate and the progression on a comparable store (Like for Like) VS previous year (LY), the progression on Non-Comparable store last year (LY NC) and the progression on a comparable store (LFL) two years ago (Y-2). To learn more about the LFL comparison click here LFL - Like for Like ? and calendar ?.
Custom year (CY): See income analysis.
If you click on the "T-shirt" you will be able to see the departments that contribute to the margin. Department contrib
If you click on the "shop”You will be able to see the performance of the stores. Stores performance
Gross margin progression
Here you can see the explanation of the increase in margin volume with the positive and negative contribution of the indicators of quantities sold, initial sale price, margin and discount. Remarks: every element is qualified by its real impact on the increase in margin volume (see analysis of revenue growth for more details).
So here you see the real weight of the impact of an indicator, which allows you to work on real important actions.