Results visualization sheet
For the store channel you can see the list of stores or groups, for the web channel the list of web stores and for every line the information associated with the selected indicator.
Store level vision
You can systematically see these 2 pieces of information for every line regardless of the indicator analyzed.
Ranking: here you have the position of the store in turnover value in the selected period.
: a Red dot means a store with a turnover which decreases more than the traffic, an Orange dot means a store with a turnover which decreases less than the traffic, a Green dot means a store with a positive turnover, a Grey dot means that the store does not have a comparison history.
Analyzable indicators are
All indicators progression are LFL to know more about click here LFL - Like for Like ? and calendar ?
REV : turnover. By clicking on the store name you can go directly to retail store view.
GOAL : budget target. By clicking on the store name you can go directly to Kathee Store (if available for your brand).
USE : available as the store channel. Number of views of Kathy by the store (if available for your company).
MAR : volume margin.
VIS : traffic
CR : conversion rate.
UPT : unit per transaction.
ATV : average basket.
ARP : average selling price of items.
QTY : quantities of parts sold during the period.
REV / VIS : Turnover per visitor during the period.
CC : for the store channel, number of Click and collect orders where the store is chosen as recipient. For the web channel, the total number of Click and collect orders.
For every indicator you have its value and its progression in Y-1, Y-2 or CY (custom year) depending on the setting selected.