A choice of gift lets you send a curated set of gift options within a budget so recipients can pick what they most want. It helps you make sure everyone gets something they’ll enjoy, even if you don’t know their preferences.
What is it?
A choice of gift (or 'gift with choice') lets you select a range of items for gifting instead of a single specific product. Recipients are shown a selection of items, without prices visible, and choose what they want to receive.
Why does it matter?
It increases redemption rates and satisfaction because people pick something they actually want, and it avoids gifts going unused. It’s ideal for inclusive gifting across diverse teams.
How does it work?
Log in and select 'Send a choice of gift'
Set your gifting preferences using the filters located on the left-hand side. If you want to send a gift outside of the UK, click the EU flag instead.
For more info on International delivery, click here.Look on the right-hand side to see a grid of gift options for each category/denomination. These gifts will be presented as a choice to your recipient. Click into an image to view more information such as product contents and terms & conditions.
After clicking an image you will see the below product info:To curate your own selection, click 'Customise choices' in the top right. Once you're happy, click 'Next' to personalise your gift, choose a sending option, enter the recipients details and check out.
Common pitfalls & misconceptions
It’s not a single item - it’s a choice presented to your recipient.
Don’t over-customise selection matters - choosing too narrow a range may limit suitable options.
Quick FAQ
Can I add my own custom selection?
Yes - use Customise choices to tailor the gift options shown.
Can I send internationally?
Yes - switch the country flag to select gifts for outside the UK.
Where can I learn more about sending gifts?