Skip to main content

Send a WhatsApp campaign on demand

Build a Journey that never sends by itself, so your team can send an approved WhatsApp message to a guest by hand whenever they need to reach them.

Meta limits when a property can message guests on WhatsApp, so there are times you want to reach a guest and cannot send freely. A workaround is a Journey that never sends by itself. You build it and get the message approved once, then your team sends it to a guest by hand whenever it is needed, from the Inbox or from the Guests list.

How to set this up

  1. Go to Campaigns, then Journey, and create a new campaign. See How to create a Journey campaign for the full build.

  2. On the Trigger step, choose After external trigger (API).

  3. Give the trigger a slug that no other system uses.

  4. Add the WhatsApp message template and wait for Meta to approve it. See WhatsApp message templates.

  5. Publish the campaign. A draft does not appear when your team goes to send it.

  6. When a guest should receive the message, there are two ways to reach Send journey:

    • From the Inbox: open the guest's conversation, click the guest's name at the top of the chat, then click Send journey in the guest profile.

    • From Profiles: go to Profiles, then Guests, find the guest, and click Send journey.

  7. Select the campaign, choose WhatsApp and the language, then send.

Every Journey needs a trigger, which is why step 2 matters. The After external trigger (API) trigger only fires when a request to the Bookboost API names the campaign's slug. With nothing calling it, the campaign stays quiet until your team sends it.

What this does not do

  • It does not reopen WhatsApp's 24-hour window. Sending from the Inbox works while the window is open, meaning the guest has messaged you in the last 24 hours. See Send a WhatsApp campaign via the Inbox.

  • It does not let you edit the message. The Inbox sends the campaign exactly as it was built and approved.

  • It does not skip template approval. Only campaigns with an approved WhatsApp message template appear in the list.

  • It is not a setting on the trigger. There is no "send by hand only" option. The API trigger is a way of choosing a trigger that never fires by itself.

Getting help

Open Talk to Us in the left menu of the platform, or email support@bookboost.io. Include the campaign name and a link to the guest's conversation, so support can see exactly what appeared in the list.

Did this answer your question?