If the same door code instructions, cancellation policy, or promotional footer appears in a dozen campaigns, a content block means you change it in one place and every campaign picks it up. Without one, you are editing a dozen campaigns by hand and hoping you did not miss one.
What a content block is
A content block is a reusable snippet you insert into campaigns using a token. It can hold text, images, buttons, or custom HTML.
In the editor the block appears as a token, for example {{content_block('your-block-name')}}, rather than as the content itself. Use Preview to see what it will actually look like.
Content blocks work in email campaigns only. They are not supported in SMS or WhatsApp.
What to use them for
Door code instructions.
Parking descriptions, including in several languages.
Policy summaries such as cancellation rules or check-in times.
Promotional banners, headers, and footers.
Room descriptions shared across upselling and confirmation campaigns.
Creating a content block
Go to Campaigns from the main menu and click Content Blocks.
Click + in the top-right corner to create a new block.
Add a title. This is for internal use and guests never see it.
Choose the block type: Text, Image, Button, or HTML.
Save the block.
Inserting a block into a campaign
Open the campaign where you want the block.
Go to the editor and select Content Blocks.
Copy the block you want.
Paste the token where the content should appear, for example {{content_block('luxury-double-room-description')}}.
Click Preview to see the full content and layout.
Using blocks in several languages
Create a separate block per language, naming them so the language is obvious, for example luxury-double-room-description-german and luxury-double-room-description-english. Then use guest language segments, or duplicated campaigns, to serve the right one.
Styling a block
Body width. Set the same width across blocks, for example 600px, so they line up when used together.
Alignment. Left alignment reads best in email.
Background colour. Use it to match your brand or to highlight something.
What this does not do
Tokens do not render in the editor. You will see the token, not the content. Use Preview.
Email only. Content blocks are not supported in SMS or WhatsApp campaigns.
Blocks do not enforce consistency between themselves. If two blocks use different body widths, background colours, or alignment, they will look mismatched when placed in the same campaign.
Getting help
Open Talk to Us in the left menu of the platform, or email support@bookboost.io. Tell us the block name and the campaign you are using it in.