Tags are keywords you associate with your affiliate content to categorize and organize it. They allow you to track the performance of your content based on various criteria and adjust your editorial strategy accordingly.

To make the most of tags, we recommend defining a concise and relevant list, ideally between 5 and 30 tags at most, divided into four major categories:

A year ago, a media outlet launched an affiliate content strategy outside the Affilizz network. Eventually, they transitioned all their widgets to the platform and refined their tag definitions.

By comparing revenue over a rolling 30-day period with the previous one, they were surprised to discover that their deals, despite being prioritized, generated six times less revenue than their buying guides.

Further analysis revealed that their tech-related content (like smartphones) attracted a significant audience but suffered from a low conversion rate: a 12% click-through rate (CTR) and an effective cost-per-click (eCPC) of €0.09.

On the other hand, connected home products, such as robotic vacuums, showed far better performance with a 35% CTR and an eCPC of €0.18.

Armed with these insights, the media outlet adjusted its editorial strategy by:

Two months later, outside any sales event period, their revenue increased by 53%, with no additional staffing. While tech-related revenue dipped slightly, the gains from reprioritized sectors more than compensated for the loss.

Smart use of tags within Affilizz empowers media outlets and influencers to fine-tune their editorial strategies and maximize affiliate revenue. By leveraging the platform’s capabilities and following best practices inspired by our clients, you can significantly enhance your performance and ROI.

Get in touch with our team for a personalized demonstration today!