Analytics is the section of AdOpt where you track how people interact with your cookie banner: how many reach your website, how many accept or reject, how those choices break down by decision and by device, and how many data subject requests arrive through the Privacy Portal.

It's the evolution of the indicators that used to live in the Dashboard. On top of a larger set of metrics, the area brings trend charts over time, access by device, and a view dedicated to the Privacy Portal — designed to take you from "the banner is live" to "what are visitors deciding, and what do I do about it."

Use Analytics when you want to:

In the organization's sidebar, go to Analytics:

Select the cookie banner you want to analyze in the selector at the top and choose the Period: 1 Month, 3 Months, 1 year, or Custom — depending on your plan's availability.

The screen has two parts: a summary at the top (the cards with the main numbers) and, below, the detailed charts. Each card has a help icon (?) with the metric's definition.

One principle that helps interpret everything: someone who doesn't interact with the banner counts only as a visit/visitor — they don't enter Consents or Rejections. Accepting and rejecting are explicit actions; the absence of a click is neither.

Definitions follow the platform's own help texts, with a practical reading of each one.

Unique visitors — Count of individual visitors who visit your site (bots excluded). The real size of the audience that had the chance to see your banner.

Total visitors — Total number of page views, including repeats. The volume of accesses: if the same person enters three times, it counts three.

Average (visits/user) — Shows how often users return to your site. Total visits ÷ Unique visits. A high average indicates a recurring audience; close to 1, a mostly first-visit audience.

Bounce rate — Unique visits that left after seeing only one page. Measures leaving the site right on the first page. It has no relation to time on site or to cookie rejection. (We keep the English term as it is the best known in the market.)

Interaction rate — Unique visits that interacted with your cookie banner. The percentage of unique visits that took some action on the banner (accept, reject, or customize) instead of ignoring it. Low interaction may indicate the banner is going unnoticed.

Opt-ins — Unique visits that accepted cookies (fully or partially). Includes both partial acceptance, counted when the visitor customizes the consent options, and full acceptance. It's the total of visitors who allowed tags to be used.

Rejects — Unique visits that refused the use of cookies — not allowing non-necessary cookies to fire.

Opt-outs — Unique visits that requested removal or revocation of data. Data subjects who asked, through the Privacy Portal, to stop being tracked. AdOpt automates the receipt and the technical action on the linked cookies, and it is up to you to handle the request in your systems within the legal deadline.

Opt-in rate — Percentage of unique visits that granted consent. The percentage of visitors who accepted, among those who interacted with the banner.

Rejection rate — Percentage of unique visits that refused cookies. The actual cookie refusal — not to be confused with the Bounce rate (leaving the site).

Reach & Traffic — Size and volume of the audience. Trend of unique visits and total visits over the period.

Unique visits by device — Distribution of the audience across desktop, mobile, and tablet.

Visitors by country - Geographic distribution of your audience.

Consent Decisions — Unique visits' choices on the banner. Trend of acceptances, rejections, and partial acceptances over the period.

Includes the Consent rate by decision panel, which splits the choices into percentages.

Evolution of the consent rate — Acceptance rate × Interaction rate. Tracks both rates over the period. Useful to measure the effect of changes to the banner's Style or texts.

Interaction ratio by device — Devices used by the users who interacted. Shows on which devices people actually decide on the banner.

Documents engagement — Number of clicks on the privacy policy, cookie policy, terms of use, or DSAR links inside the banner. Indicates the audience's interest in understanding what is collected and in exercising rights. Consent given after reading the policy is more informed — and more solid from a compliance standpoint.

Privacy Portal — Number of requests of each type. Includes the Received requests by types panel, with the distribution of data subject requests: data existence, data access, data removal, consent revocation, consent refusal, and do not sell my data.

Because the same person can access a single site several times. Unique visits count people; Total visits count accesses (page views). The difference is the audience's recurrence.

The period considered for visitor counting depends on the area of AdOpt where you are viewing the data:

Therefore, the values displayed in these two areas may differ, even when they refer to the same website.

It's the exit rate: the percentage of visitors who left after seeing only one page. It has no relation to cookie rejection — for that, see the Cookie rejection rate.

Availability varies by plan. Check your plan's availability.

Certainly, visits/visitors. It may also influence the Bounce rate and other metrics — depending on the browsing context.

Yes, the "consents" total includes those who accepted fully or partially.

Not necessarily. Each tool counts differently and treats consent differently. Analytics reflects the interaction with your cookie banner, which is a specific slice.