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HubSpot

J
Written by Johan Åkerman

Prerequisite: Third-party connectors are available only on the Sana Enterprise tier, with one exception: the Workday connector is included for both Sana Core and Sana Enterprise.

Introduction

Connect HubSpot to Sana to manage your CRM, track your pipeline and keep your sales data up to date. Search and update contacts, companies and deals without leaving Sana.

In summary, the connector has the following key characteristics:

  • Category: Sales

  • Connector type: Real-time

  • Auth type: OAuth

  • Hosting type: Managed

Capabilities

This connector is able to do the following:

Capability

Find contacts

Create contacts

Update contacts

Find companies

Create companies

Update companies

Find deals

Create deals

Update deals

Find leads

Create leads

Update leads

Create activities

Tools

While the capabilities above describe what the connector can do at a high level, the underlying tools show exactly which operations the agent can use when you ask Sana about HubSpot. In practice, the agent may call one or more tools to achieve a single capability.

Tool

Get user details

Search properties

Get properties

Search crm objects

Get crm objects

Create crm object

Update crm object

Create association

List owners

List pipelines and stages

Note: This article lists the connector's full set of tools. Your workspace owner can disable individual tools for your workspace, so some of those listed here may not be available to your agents. If a tool you expected is missing, reach out to your workspace owner.

Triggers

While tools are the actions an agent takes on your behalf, triggers are the events that can start an agent automatically. When you build an agent, you can choose one of the triggers below as its starting point. For example, having the agent run every time something new happens in HubSpot.

Trigger

Deleted Blog Posts

New Company Property Change

New Contact Added to List

New Contact Property Change

New Custom Object Property Change

New Deal In Stage

New Deal Property Change

New Email Event

New Email Subscriptions Timeline

New Engagement

New Events

New Form Submission

New Message in Thread

New Note Created

New or Updated Blog Post

New or Updated Company

New or Updated Contact

New or Updated CRM Object

New or Updated Custom Object

New or Updated Deal

New or Updated Line Item

New or Updated Product

New Social Media Message

New Task Created

New Thread Created

New Ticket

New Ticket Property Change

Scope and permissions

This connector uses OAuth. When you connect your account, you will need to sign into your account and grant the required permissions:

Scope

Purpose

business-intelligence

Access analytics and reporting data in HubSpot

crm.lists.read

View static and active lists of records

crm.lists.write

Create and update static and active lists

crm.objects.companies.read

Read company records and their properties

crm.objects.companies.write

Create, update, and delete company records

crm.objects.contacts.read

Read contact records and their properties

crm.objects.contacts.write

Create, update, and delete contact records

crm.objects.deals.read

Read deal records, stages, and amounts

crm.objects.deals.write

Create, update, and delete deals

crm.objects.quotes.read

Read quote records and details

crm.objects.quotes.write

Create, update, and delete quotes

crm.objects.owners.read

Read CRM owner records (users who own objects)

crm.objects.listings.read

Read custom "listing" CRM objects and their data

crm.objects.listings.write

Create, update, and delete "listing" CRM objects

crm.objects.feedback_submissions.read

Read feedback and survey submission records

crm.schemas.companies.read

View the schema for company objects and properties

crm.schemas.companies.write

Modify company schema, including custom properties

crm.schemas.contacts.read

View the schema for contact objects and properties

crm.schemas.contacts.write

Modify contact schema, including custom properties

crm.schemas.deals.read

View the schema for deal objects and properties

crm.schemas.deals.write

Modify deal schema, including custom properties

crm.schemas.quotes.read

View the schema for quote objects and properties

crm.schemas.listings.read

View the schema for listing objects and properties

crm.schemas.listings.write

Modify listing schema, including custom properties

crm.import

Import data into HubSpot CRM in bulk

files

Access and manage files stored in HubSpot file manager

forms

Access and manage HubSpot forms and submissions

forms-uploaded-files

Access files uploaded through HubSpot forms

oauth

Authenticate using OAuth and manage access tokens

timeline

Create and manage custom timeline events on records

integration-sync

Configure and manage data sync between HubSpot and external systems

conversations.read

Read conversations such as inbox threads and messages

conversations.write

Create and update conversations and messages

Set up instructions

Prerequisites:

  • You are a Sana Enterprise user – all third-party connectors except the Workday connector are available only for users on the Sana Enterprise tier.

  • Your Sana workspace owner has enabled this connector – if the workspace owner has disabled the connector it won't appear in the list of available connectors.

Step 1: Go to the connectors page in Sana

In Sana, click on your profile icon and name in the bottom left corner and select Connectors.

Step 2: Find HubSpot in the list of available connectors

Scroll to the Available connectors section and locate HubSpot.

Note: If you can't find a connector in this list, it means one of the following:

  1. You've already connected it — check the ”Active connectors” section at the top of the connectors page, or

  2. Your workspace owner has disabled this connector for your workspace — reach out to them for more information or to request that it be enabled.

Step 3: Hover the connector card and click the connect button

Hover the HubSpot card and click the Connect button.

Tip: If you click the card itself instead of the Connect button, you'll open a connector detail page with more information about its capabilities.

Step 4: Initialize the Pipedream connection

When clicking Connect in the previous step, a pop-up will appear powered by Pipedream. Click the Continue button in the pop-up to initialize the set up.

Note: Sana uses Pipedream to connect your account. Pipedream is a Workday product, trusted by millions of people to keep their data secure.

Step 5: Sign in to HubSpot and approve the requested scopes

You'll be redirected to HubSpot to go through their OAuth flow. Sign in and approve the scopes Sana needs to operate the connector.

Step 6: Complete the set up

You've successfully connected your HubSpot account. Click Continue to complete the setup and start using the connector.

Known limitations

  • Activities: The connector can detect and count activities on a record but cannot read their content (e.g. it can tell you a note exists, but not read the note). It can create activities such as notes, but cannot update existing ones.

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