D2C pricing on huel.com is higher than the retail price in Tesco — and there's a straightforward reason for it.
When you buy from a supermarket, the price reflects high-volume distribution and retailer margin built into the supply chain. When you order directly from huel.com, the price accounts for picking, packing, and direct-to-door delivery.
What you get with D2C
Ordering from huel.com gives you access to D2C-exclusive flavours (Classic Chicken in Black Edition; Katsu Curry in Lite), subscription savings, Selection Box and Cross-Sell Box formats not in stores, and early access to new products and presales. The price difference reflects the service — not the product quality.
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