You may have noticed a change in the bottle cap design on your Huel Ready-to-Drink bottles. The new caps are now permanently attached to the bottle, and here's why:
EU regulation update (July 2024): New EU legislation requires that plastic caps on beverage bottles of 3 litres or less must remain attached after opening. This regulation aims to reduce plastic litter and improve recycling rates across the industry.
Since Huel Ready-to-Drink is produced in the EU and sold globally, we updated our packaging to comply with this regulation ahead of the deadline.
Why this change matters: Keeping the cap attached helps ensure the entire bottle and cap are recycled together, reducing litter, better alignment with global sustainability standards, and a consistent bottle design across all markets.
We understand it's a change, and your feedback is important. Our team is continually working to improve the experience while staying compliant with regulations and committed to sustainability.
Have concerns or feedback about the new lid design? Say "talk to a human" and our Customer Experience team will help.