Huel+ is our loyalty programme that rewards you for every purchase you make with us.
How it works
Earn points every time you place an order
Redeem points for money off your future Huel purchases (up to £50 off)
More ways to earn and spend points will be added in the future
Key details
Earn 1 point for every £1 spent on one-time purchases
Earn 2 points for every £1 spent on subscription orders
Points appear as pending immediately and become available after 4 days (to allow for any cancellations or refunds)
Rewards are valid for 12 months from the date they are generated
Points cannot be combined with other discount codes
You must opt in to start earning points — opting in is not automatic
How to opt in to Huel+
Huel+ requires a one-time opt-in. You may have seen a splash screen when you first logged into your account, but if you closed it, you can opt in anytime:
Log into your Huel account
Go to the Huel+ tab in your account area
Scroll to the bottom of the page
Click "Opt in to Huel+"
Agree to the Terms & Conditions and Privacy Policy
You're in — start earning points on your next order
Important: Points are only earned on orders placed after you've opted into Huel+. Orders placed before you joined won't be credited with points retroactively.
Who can join?
Huel+ is available to all Huel customers in regions where the programme has launched
We're rolling it out gradually, so it may not be available in every country yet
Need further support?
If you've opted in but aren't seeing points on your orders, say "talk to a human" and our team will help.