We want our Huel Refer a Friend programme to be fair and rewarding for genuine Hueligans. That means protecting it against "gaming" — when people try to manipulate the system to gain rewards in ways that weren't intended.
What is gaming?
Gaming happens when individuals misuse a referral programme, such as:
Self-referrals and fake accounts: Creating multiple accounts to refer yourself
Collusion: Groups of people referring each other to artificially trigger rewards
Incentive misuse: Signing up repeatedly just to get welcome discounts
Broadcasting referral links: Posting links on public forums or coupon websites instead of sharing with genuine friends
Consequences of misuse
If Huel detects gaming or referral fraud, Huel reserves the right to:
Remove or cancel referral rewards
Restrict participation in the programme
Close accounts engaged in fraudulent activity
Enforce action in line with our Terms & Conditions
How to keep it fair
To keep the Huel Refer a Friend programme fair for everyone, please only share your referral link with genuine friends and family who are new to Huel.
Manage your referrals
Learn more or manage your referrals here: Refer a Friend
Need help?
If you have concerns about fraud prevention or questions about our Refer a Friend policies, say "talk to a human" and our team will help.