This announcement applies to all Huel customers and subscribers across all product ranges, including Huel Powder, Black Edition, Hot & Savoury, and RTD (Ready-to-Drink).
Our Mission Stays the Same
Since launching in 2015, Huel has remained committed to improving the health of people and the planet through complete, convenient nutrition. That mission hasn't changed — and it never will.
We've agreed to join Danone because their global scale, resources, and shared commitment to sustainability will help us do this mission better and faster. This partnership allows us to:
Invest more in R&D to improve our products
Reach more people who need affordable, nutritious meals
Accelerate our sustainability initiatives
Scale responsibly without compromising our values
What This Means for You (Nothing Changes)
We know acquisition announcements raise questions. Here's what you need to know: there are no changes for customers right now or planned for the future.
Huel Products: No recipe or ingredient changes planned
Huel Prices: No price increases as a result of this partnership
Huel Subscriptions: Your subscription continues exactly as is — same schedule, same preferences, no interruption
Orders and Deliveries: Fulfillment and delivery services remain unchanged
Your Account: No action needed. Your login, payment details, and subscription settings stay the same
Why We're Doing This (And Why We're Not Selling Out)
Huel was founded on a simple idea: make nutrition better for people and the planet. That hasn't changed, and joining Danone doesn't compromise it — it strengthens it.
Here's why:
Danone operates in over 120 markets with decades of experience in nutrition and health. More importantly, Danone is also B Corp certified (since 2025), which means they're legally committed to balancing profit with purpose — just like us. They've demonstrated a genuine commitment to sustainability and responsible business practices.
This partnership gives us access to:
Global infrastructure to scale faster
Advanced R&D capabilities to innovate products
Shared expertise in nutrition and sustainability
Resources to do our mission bigger
We're not abandoning Huel — we're accelerating it.
Huel Remains Huel
Huel stays the same brand, managed by the same team and leadership, with the same product philosophy. We're still independent in how we operate, think, and innovate. This partnership is about expanding our reach and resources — not changing our identity or values.
Our B Corp status remains unchanged. Both Huel and Danone are B Corp certified, meaning we're both legally committed to stakeholder governance and sustainability. This isn't just a nice-to-have — it's a legal requirement we both meet.
When Does This Happen?
The agreement is currently subject to regulatory approvals. There are no immediate changes for you. Huel will provide confirmation once the process is complete. We'll keep you updated every step of the way.
Frequently Asked Questions
Will my subscription be affected? No. Your subscription, deliveries, and all customer preferences will continue to function exactly as they do today with zero interruption.
Will Huel products or recipes change? No changes are planned for Huel products or recipes as a result of this partnership.
Will prices increase? No price increases are planned for Huel products due to this partnership.
Do I need to do anything with my account? No action is required. All your account details, login information, and subscription settings remain exactly as they are.
Is Huel still committed to sustainability? Yes. Sustainability is core to who Huel is, and this partnership with a fellow B Corp actually strengthens our ability to scale sustainably. Both companies are legally committed to balancing profit with purpose.
Why would you join a big corporation if you're mission-driven? Because scale and resources don't mean selling out — they mean we can help more people. Danone shares our B Corp values and commitment to responsible business. This partnership accelerates our mission rather than compromising it.
Is this a cash grab? No. We built Huel to solve a problem: make complete nutrition convenient and affordable for everyone. That mission requires scale, R&D investment, and global reach. Danone gives us those tools so we can do our job better.
Still Have Questions?
If you have further questions about this announcement, say "talk to a human" and we'll connect you with a specialist who can address your concerns directly.
For full details, visit: Huel Joins Danone
For press enquiries: press@huel.com