All Collections
Glossary
Keywords and KPIs definitions
27 articles
Ad ID
Ad (Campaign)
Average Order Value (AOV) - Average Basket
Channel
Cohort (or Customer cohort)
Cost per Acquisition (CPA)
Cost per Order (CPO)
Customer
Customer Centric
Customer Journey
Direct conversion
Geolift
Lifetime Value (LTV)
Marketing Tag
Media
Media Spending (MS) & Effective Media Spending (EMS)
Net Turnover
Opt-in Customer
Opt-out customer
Prospect
Post-Click Conversions
Post-View Conversion
Rank order
Referral
ROAS and E-ROAS
Stock Keeping Unit (SKU)
UTMs