The Ad-ID is a unique identifier within the UTM that allows us to track precisely your digital assets and provide you with ad-by-ad data.
⚠ In order for the UTM to work properly in Quantic Factory, it is important to configure the Ad-IDs for us to be able to track your data at the ad level (especially for META). Make sure you parameter UTMs properly before looking at your dashboards, especially the Sales by Campaign one.
If you are looking to find Ad-IDs numbers on Facebook, visit this page (Facebook business help center).
If you need help setting up Ad iDs and UTMs, visit our dedicated page.