NPS measures the satisfaction of your candidates, new hires and hiring managers. You calculate the NPS by subtracting the percentage of Detractors from the percentage of Promoters. The score comes in the range of -100 to +100; a higher score is desirable.
What is the NPS question?
The Net Promoter Score question is used to measure your NPS score. Candidates can select a score from 0-10 as illustrated below:
What are Promoters, Passives & Detractors?
Replies from the NPS questions fall into three categories; Promoters, Passives & Detractors.
Promoters respond with a score of 9 or 10
Passives respond with a score of 7 or 8
Detractors respond with a score of 0 to 6
How is the Net Promoter Score calculated?
To calculate the final NPS score, you subtract the percentage of detractors from the percentage of promoters.
For example, if 50% of applicants are detractors, 10% are passives, and 40% are promoters, your NPS score would be 40-50 = Final NPS of -10
Turning detractors into promoters will significantly improve your NPS, leading to more brand ambassadors and, consequently, a stronger talent acquisition funnel.