Custom variables are user-defined variables that can be added to links to track specific data or information. They are typically used in analytics or tracking systems to capture additional data beyond standard parameters.
At Talenthub, we add custom variables to the survey link that is either sent out via your ATS or sent out via the Talenthub Feedback platform. Depending on the ATS you have, you are able to track different parameters such as Job Title, Recruiter Name, Hiring Manager Name, etc.
That data is gathered through token values that are unique to your ATS. Therefore the way we construct your link is also unique to your ATS.
Survey links with custom variables and values, is something your Customer Success Manager will create for you. The unique values can be found in your ATS and needs to be provided to your assigned Customer Success Manager. These will often be requested when you are implementing the Talenthub Feedback platform.
Below, you can see an example of a survey link, where custom variables as well as token values are added to gather data on job title and recruiter name from the ATS SAP Successfactors.