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Why are the links in my WhatsApp template not clickable?
Why are the links in my WhatsApp template not clickable?

Find out why the links in your WhatsApp template are not clickable for your contacts.

Fabian Ristedt avatar
Written by Fabian Ristedt
Updated over 8 months ago

META has set some rules for when links are (or not) clickable in WhatsApp templates. These are as follows:

A link is clickable in a WhatsApp template if...

  • The sender's WhatsApp number is saved as a contact in the recipient's phone

  • Messages have previously been exchanged between the customer and the company on WhatsApp

  • The customer initiated the WhatsApp conversation

  • The contact uses WhatsApp with an Android device

  • The WhatsApp business account is an official business account

A link is not clickable in a WhatsApp template if....

  • The first message was business initiated

  • There has never been any contact between the customer and the company on WhatsApp before

  • The number of the business is not saved in the customer's contacts

  • The WhatsApp business account is not an official business account

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