Can you spot the difference in the two communication examples above? Give it a try and then compare your answer with our tips on sustainability communication below.
Tip #1: Show your excitement and clearly state your motivations.
What could be more inspiring?
Tip #2: Emphasise the journey.
Sustainability doesn’t happen overnight, and it’s good to be transparent about this.
Tip #3: Keep your language simple yet informative.
Avoid being too technical to keep your audience’s attention as long as possible.
Tip #4: Focus on emissions management and reduction over compensation.
This is essentially the difference between carbon neutral and net-zero. We want to reduce as much as we can and only use compensation as a last resort, using high-quality credits.
Tip #5: Beware of greenwashing
Avoid using the words offset, offsetting or carbon neutral.
Tip #6: Use the ‘Notify Employees' button on your announcement posts
Beyond the communication activities you do via your company accounts, consider also utilising the biggest multiplier you have: your employees! Encourage your employees to share and engage with the announcement.
Tip #7: Share the links to your announcements in internal communication channels
For example, share important social media posts, milestones and announcements on Slack or Microsoft Teams