How this funnel works
Source: Renewal reminder emails from CSMs or automated systems.
Destination: A Peech value recap hub with clips showing impact, key features in use, and upcoming opportunities.
Experience: Decision-makers see a narrative: where the customer started, what has improved, and what’s possible next year.
When to use
High-ARR accounts or at-risk renewals.
Customers who have multiple teams using the product.
Tips
Include metrics and visuals, not only talking heads.
Add CTAs like Schedule renewal review or Explore expansion options.