Product View Guide
Introduction
The Product View page allows you to review detailed performance metrics for products within the defined scope. This page provides a clear view of sales, stock, and other key indicators to help analyze your products effectively.
Defining the Scope
For more information on configuring the analyzed scope, we recommend consulting the help guide for the homepage. Once the scope is defined, you can view the products sold within the selected stores and time period.
Product Presentation
By default, products are sorted in descending order by quantity sold. You can modify this order to focus, for example, on:
Revenue
Gross margin
Or even choose an ascending order.
Beware of "Parasite" Sales:
Ascending sorting may display "parasite" sales, such as:
Single-item sales (1 piece).
Negative sales (returns only).
To reduce the impact of these sales, use:
Product filters: Limit the analysis, for example, to a specific collection.
Smart Filter (enabled by default): This option focuses the analysis on the top 500 relevant products. If you want to view all products, simply disable this filter.
Product Ranking:
Each product is numbered with a ranking (#1, #2, etc.), based on:
Quantity sold (default).
Revenue (if activated).
For products with less than 7 days of sales, a "NEW" badge is displayed.
Performance Indicators and Context
For each product, a range of performance indicators is available, including:
Revenue, gross margin, quantity sold, average sell-through (sales per week per store).
Product score and sell-through rates (store and overall).
The product score is a critical indicator that measures a product's sales potential with customers and the desirability it generates. This score is invaluable for building a cohesive collection, planning communication campaigns, and organizing visual merchandising.
For more information on how this indicator is calculated, refer to the dedicated article and video available in the help section.
Contextual Information:
Pricing:
Original selling price.
Average markdown (and product score before markdown).
Actual selling price.
Percentage of full-price sales.
Stock:
Store and warehouse stock.
Service level: Represents the probability that a customer will find the product in stores stocked in their size, as defined on the homepage.
Number of stores carrying the product.
Customer Behavior:
Customer cluster is displayed as a badge at the top right of the product image.
Number of items per ticket (only for tickets containing the analyzed product).
Sell-Through Timeline:
This timeline describes the state of stock and sales at each step, from supplier to customer, including warehouse and store.
You can click on the displayed quantities to view store-specific details.
Navigation and Interactions
Glossary: Detailed information on indicator definitions can be found in the integrated glossary.
Quick Access to Additional Information:
Click the three blue dots at the bottom right of each product to view additional information without leaving the page. If collaboration mode is active, each product can also be "captured" to initiate an action assigned to yourself or other collaborators.
Click on the product image to access the full details.
Data Export: Click on the remote control icon at the bottom right of the screen to export data as an Excel or PDF file.
Key Points
Analysis Specificity:
The information reflects only the sales within the selected stores and time period. What applies to one country or channel may not necessarily apply to another.Currency Conversion and Weighted Prices:
For multi-price retailers, all displayed prices are weighted averages based on quantities sold. If multiple countries or channels are selected, currencies will be converted to the group currency of your company.
If you have any questions or need further details, feel free to consult our glossary or contact our support team.
