The vision of the two complementary products is often not sufficient to understand the buying behavior of customers. You also have the possibility to see this function by department (I.E which are the departments of the products associated with the analyzed product) and the UPT effect on the basket. In our example below the product is purchased in 33% of cases with lingerie and in this case this adds 2.3 more products to the ticket. Obviously, the sum of the departments can be greater than 100% because a customer can add multiple departments to a single ticket.
