Be careful not to confuse the product score and the MX score. The product score is assigned to a single product and to understand it is HERE.
The MX score is the score of a group of products on the merchandise hierarchy, for example all the products in a department or on the store hierarchy, for example all the products in stock in a store.
The MX score is as important as the product score because having good products is good but a good offer is the reflection of a balance and the secret of true performance/
An offer must be composed at the same time with a certain number of star products to create traffic and conversion, but also complementary to create additional shopping cart purchases, some niches to respond to narrower segments but also to assert the positioning of the brand or the company and finally the bad are inevitable because stores always have more than what people are going to buy (this is why the sell through before markdown is always less than 100%). However, you must have the minimum of bad even if you are not responsible of the inventory.
All the products that make up an offer are positioned with their score on a matrix, which itself has a score that reflects the balance obtained: the MX Score.The ideal score is 10 but it is almost impossible to reach that level for a brand or a Department because an offer always has its number of unavoidable BAD. The score can however reached the level of 10 in the particular case of a restricted offer on a low perimeter for example a theme.
An offer with a score of STAR is an offer that contains a majority of products that trigger the act of purchase and that will generate little residual. Typical cases are the shelves of expensive products (eg leather jackets) or license or must-have themes. | |
An offer with a score of complement is an offer that contains a majority of complementary products. Attention, departments and families can be by nature complementary (ex: t-shirt, accessory ...) in a completely normal setting. On the other hand for a more global offer (themes, stores, collection) to be complementary carries the risk of not generating enough traffic to achieve REV intended Goals. | |
An offer with a score of NICHE is very risky because it can induce a drop in CR and a high proportion of residual stock. Departments, themes or even stores can by nature be niche, but this requires very precise monitoring and management. | |
Une offre avec un score BAD est évidement problématique. Cela peut être naturelle pour les outlets ou fin de saison. |
The mx score appears in every consolidated level: department, theme, customer, store, ...
