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Revenue

L
Written by LKHLUF OMAR
Updated over 2 years ago

revenue

Here you can see the sales figures for the selected geographical area, channel and period.

You have in indication the progression at comparable store VS previous year (LY), the progression at non comparable vs NON comparable year (LY NC) and comparable at two years (Y-2).

To learn more about the LFL comparison click here What is a Like For Like-LFL store?

But also the achievement of the objectives if they exist.

In our example you make 57,6K€ which corresponds to 10,6% of LFL progression of Y-1, 46% of the objective (for the stores which have one) and your tendency for the current period is -16% nostress estimating that you will finish the day at 105 K€.

Be careful, the follow-up of the objectives is done for all the stores that have one, the turnover progression is not necessarily the same as the objective progression if all the stores do not have an objective.

With the LFL or the NC you qualify your commercial performance with the objective you measure the achievement of your financial ambitions.

Custom Year: In the case of non-comparable historical data due to significant commercial periods (e.g.: sales) or due to confinements, each client can create a historical year as he wishes from past weeks whatever the year (current, y-1, y-2 or later). This fictitious year is called the custom year. It only appears when it is active for the whole selected period. Ex: if you select the month of January but the CY is only defined for two weeks it will not appear, but if you select a day or one of these defined weeks it will appear. You will then have the option to view or select CY.

Currency: The currency used is the local currency of the selected zone if it is a single currency (e.g. Dollar for the USA or Euro for Germany). If the selected zone is multi-currency, for example North America or Europe, the currency will be the management currency of your company.

The exchange rate used is the one used by your company at the time of the sale. For more information on exchange rates, please contact your IT team.

Income progression analysis (expert mode)

You can see here the explanation of the turnover progression with the positive and negative contribution of the indicators which are the traffic, the transformation rate, the initial selling price of the sold products, the granted markdowns and the number of product per ticket. Rmq: each element is qualified by its real impact on the progression of turnover.

Example: A conversion rate progressing negatively by -50% will have an impact of -50% on the turnover if the traffic is stable, but only of -25% if the traffic progression is 50%.

To continue with an extreme illustration, if the conversion rate decreases by 99.9%, the evolution of the initial sales prices, markdowns and the number of products per ticket will have almost no impact, regardless of their own evolution.

You can therefore see here the real weight of the impact of an indicator, which allows you to work on the really important actions.

Please note: 1) Some customers cannot transmit traffic (in real time only or constantly) in this case the notions of Traffic and conversion are replaced by Tickets.

2) Nostress will choose the most suitable reference either LY, Y-2 or CY you can see the chosen reference on the top left.

If you click on the "pie chart" icon you can see which departments contribute to this turnover and progression.

If you click on the "store" icon you can see the performance of the stores.

If you click on the "VS" icon you can see the comparison of products this year vs. the reference year.

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