The sales periods are conducive to the sale of several collections at the same time under very different markdowns and margin conditions. It is therefore important to be able to monitor the performance of every collection independently to understand the overall performance and take the right decisions.
This situation also exists for franchises some of which by nature sell the collections with their own sales strategy.
As a reminder : season vs collection? todo
This screen is made up of two views: a table-type view accompanied by a graphic view.
View 1: Table
The table view allows you to see the indicators related to the selected axis: turnover for revenue, volume of margin, or quantities sold. Every indicator is declined by collection sold in the period, country and channel selected and a total line shows the performance of the brand, all collections combined.
View 2: Graph
This graphic view allows you to see exactly the sales phases of every collection over time (one color per collection). In order to have a vision compared to the previous year the sales level of the active collection in N-1 is represented in dotted.