Therefore the matrix makes it possible to see all the products distributed in relation to their respective performance.
The matrix is cut into two axes:
a horizontal axis that represents the sales potential of the product from 0 to 10.
a vertical axis which represents the trigger potential of the conversion also from 0% to 100%.
The matrix is therefore cut into 4 squares - quarters.
BAD: products with low sales AND conversion potential.
COMPLEMENT : products with high sales potential but low conversion potential.
NICHE : products with low sales potential but high conversion potential.
STAR : products with high sales AND conversion potential. In this category, products with very high sales potential (UPS> 8), are qualified as GOLD because their impact is particularly important.
Every product sold under the selected collection is represented by a point on the matrix according to its UPS score over the best weeks of its commercial life.
You can also see for every quarter the weight of the offer in number of Model color (MC), in quantity sold, in sales weight and in stock weight.
Finally, a “center” of the matrix is positioned representing the MX SCORE of your collection. There are two MX SCOREs.
In White, this is the MX SCORE without MC weighting, it is the gross balance.
In Yellow, the MX SCORE weights every MC by purchase quantities. Normally if the management is efficient it should improve the gross balance. Because replenishments are normally positioned on best products (detected with sales) and buyers evaluate the potential of the products before ordering.
Zoom on a product
If you want to know which product corresponds to a point, nothing could be simpler, click on it and you will have its photo and its main characteristics in a window.