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What is the Sell through?

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Written by LKHLUF OMAR
Updated over 2 years ago

The sales rate allows us to know sales performance in relation to stocks and purchases. This indirectly makes it possible to perceive the risk of future shortages or the performance of your order commitments.

Warning only inventories and sales integrated in Nostress are taken into account (not the wholesale).

Two approaches are proposed:

The operational path, to understand shortages and speed of sales, is displayed in the product, typology, department, theme, cluster and drop screens.

In these screens on order qty are NOT integrated in the sell through calculation which is made only with inventory.

The sell trough rate is then calculated for the geographic area served by a WHDC. For example to calculate the sell through of one European country we do not integrate only the sales and the inventory of the country displayed but we integrate the sales and inventories of all channels of all European countries served by the European WHDC.

Sell through rate = sales / (inventories + sales of the last 6 months).

inventories = sum of all stocks in WHDC or in stores.

Sales = Cumulated sales over the last 6 months of all sales channels (STO + WEB) supplied from this WHDC.

The financial path, to assess commitments via the notion of collection performance (perf coll page and home page screens)

In these screens the on order is integrated.

Sell through rate = sales / (inventory + On order + sales of the last 6 months).

inventory = sum of all stocks in whdc or in stores.

on order = Sum of all on order to be delivered to the area WHDC.

Sales = Cumulated sales over the last 6 months of all sales channels (STO + WEB) supplied from this WH.

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