Deux nouveaux écrans pour la gestion de votre offre :
1) product Perf
You've heard of Store perf for sales indicators in spreadsheet form? Well, here's product perf for product indicators.
The same principle applies, with selection and sorting of indicators in column mode.
You'll find it in the product menu.
You can Group according to your attributes to see your product performance by department, drop, material, model, etc.
2) Pareto
Want to rationalize your offer? Quickly judge its effectiveness? Detect opportunities you haven't taken sufficient advantage of?
You can now view your offer along another axis, the Pareto axis.
To do this, you need to select the scope of your analysis in the product screen, as you do today:
Reminder: you can filter on: departments, current collection, stocks, etc...
When the selection seems relevant, you can click the new button to the right of "Sort by", which is called Pareto Analysis.
Vous aurez alors ce nouvel écran :
It lists all the products in your selection and groups them by sales value.
The first line groups the products that together represent 40% of sales by value.
The second line groups the next products representing 30% of sales by value (the sum of the two lines therefore represents 70% of sales).
The third line groups the following products, which account for 20% of sales by value (the sum of the three lines therefore represents 90% of sales).
And finally, the fourth line groups together products representing the last 10% of sales by value.
For each revenue group, you can read the following information: the number of SKUs, the revenue value, the value of stock available to make these sales, and finally the SKU scores.
All these references are projected onto the matrix below the table.
And this is where it gets interesting, because if you select the last line you can then see the products distributed in the matrix and then make a decision for each one.
Example:
Last line
Star products: the higher the score, the more opportunity you've missed (either because the number of stores was too low or the product life was too short).
Complementary products: A complementary product doesn't belong in the last bracket. If it does, there's a good chance that it's either too much in your offer, or that the variants are too high.
Niche products: You can ask yourself one question thanks to the sellthrought rate: was this product voluntary, and if so, you need to make sure that the numbers were reasonable, and if not, then you need to ask yourself why this product appealed to so few people. In this case, you need to take a close look at the selling price and the type of customer who buys it, to understand the niche effect and adapt the product or withdraw it from the range in the future.
Bad products: unfortunately, this group is by nature the destination of bad products...
You can thus apply a Pareto analysis strategy for each income group and matrix quarter.
A final word of advice: don't select too short a time period for a pareto analysis...
Many thanks and happy sales!