Huel is open to exploring partnership opportunities that align with Huel's mission and values. Due to the high volume of requests, Huel carefully reviews each enquiry and may only respond if the opportunity is a strong fit.
Types of partnerships Huel considers
Huel may consider partnerships in the following areas:
Retail and distribution partnerships
Brand collaborations
Corporate wellness programmes
Events and activations
Content creator and influencer collaborations
Important things to know
Before reaching out, please note:
Huel does not offer B2B supply for resale — Huel products are intended for direct-to-consumer sales only
Huel does not allow wholesale or resale via Amazon or other third-party marketplaces
Accounts found reselling outside of Huel's Terms & Conditions may be restricted or blocked
Not all partnership enquiries will receive a response due to volume
Looking for a simpler way to collaborate?
If you're a creator, influencer, or content partner, the Huel Affiliate Programme is the best way to start working with Huel.
The Huel Affiliate Programme allows you to:
Earn commission by sharing Huel products
Promote Huel through your own content and channels
Build a performance-based partnership
👉 Apply to the Huel Affiliate Programme here:
https://huel.com/pages/affiliate-program
How to submit a partnership enquiry
If your proposal fits the partnership types above, you can submit it through our partnerships hub or email directly:
Online: Submit your proposal via huel.com/partnerships
By email: For influencer and content creator partnerships, email influencers@huel.com. For other partnership types, email sales@huel.com
Use the subject line: "Partnership Enquiry"
Include:
Details about your business
The type of partnership you're interested in
How you see the collaboration working
Need more help?
If you have questions about partnerships or whether your idea is a good fit, type "talk to a human" to connect with a specialist.