Client Focus
B2B (Business)
Companies whose customers are mainly or only other businesses.
B2C (Consumer)
Companies whose customers are mainly or only individual consumers.
Business Model
eCommerce & Marketplace
A place connecting a buyer(s) and seller(s) where goods or services are bought, sold or exchanged.
Manufacturing
The making of goods by hand or by machine that upon completion the business sells to a customer.
SaaS
Software-as-a-Service, a method of software delivery and licensing in which software is accessed online via a subscription, rather than bought and installed on individual computers.
Income Stream
Advertising
Monetary income that individuals and businesses earn from displaying paid advertisements on their websites, social media channels, or other platforms surrounding their internet-based content.
Commission
Refers to fees earned in making a sale or closing a deal.
Subscription
A periodic (monthly, quarterly or yearly) fee paid by the customer to access a service or product.
Websites with a pricing page are usually subscription-based.
Ex: SaaS businesses, membership fee.