When an asset is in Draft status, the asset's info is editable. To open the asset info menu, click the 'Asset info' item in the action panel, on the right-hand side of the Asset page: a drawer will appear, containing all the fields configured for your workspace.
Fields, values and metadata
In this article we reference terms like 'Fields', 'Values' and 'Metadata'. Before proceeding, it's important to understand these terms, by providing some examples:
| Example 1 | Example 2 |
Field | Asset type | Target audience |
Value | Leaflet, Brochure, Poster, Banner, etc. | Resellers, Young professionals, Stunt car drivers |
General info (link):
Fields: all fields are the same for all workspaces
Values: most values can be configured per workspace, except Usage rights
Custom info (link)
Fields: are unique for one workspace
Values: all values can be configured per workspace
Metadata
Any data that Cohero captures automatically (without any need for explicit user input) is what we refer to by 'Metadata'. You'll see metadata reflected at the bottom of the Asset Info menu.
General info
The first set of fields are identical for every Cohero workspace, and are intended to carry universal information for all assets. The following fields make up the list of general info:
Field | Purpose | Examples |
Asset type | Describes the nature of the asset. It answers the question WHAT is it? | Brochure, Leaflet, Web page, Email template, etc. |
Asset owner | Describes the person or team, accountable for the asset throughout its lifecycle (after it's released). | Frank Smith, or 'Retail Marketing team' |
Expiry date | The date on & beyond which the asset shows as 'Expired', and usage is discouraged. | 7 November 2031 |
Release date | [While in draft] Reflects the date on which the asset is planned to be released. | 12 August 2026 |
Usage rights | The intended circulation of an asset, based on which it was approved | General use, Internal use, or Confidential |
Description | A short description of the asset, its messaging and its purpose | Internal leaflet to support members of our international sales staff in their client meetings aimed at client retention. |
Target audience | Lists the groups / personas / audiences for which the asset was intended. These are the aspired readers / consumers of the asset. | Entrepreneurs, Loyalty Club members, Resellers |
Tags | Labels attached for the purpose of identification or contextualization. | Summer, Office culture, Testimonials |
Custom info
The second section of the Asset info menu contains the Custom info fields. These fields differ per workspace, and typically reflect a company's bespoke set of information that it wants to capture for assets.
Some examples of custom info fields are:
Reference number / code
Related product
Customer journey stage
Promotion classification
... and more