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Getting started: Install the Klaviyo integration

Learn how to integrate Klaviyo to sync properties and events from charles to Klaviyo and triggering charles flows when Klaviyo events occur.

Updated this week

The following new features are available:

  • Klaviyo Metric Trigger, for instance to send Abandoned cart reminders. Learn how to set it up here.

  • Property sync, for instance to collect zero-party data and opt-ins for new subscribers. Learn how to set it up here.

  • Engagement and Opt-in event sync, to leverage charles data in Klaviyo for improved segmentation and personalization. Learn how to set it up here.

How to integrate

In charles, go to Settings > Integrations > Available apps

Look for Klaviyo and click Connect

Look for Klaviyo and click Connect

You will get redirected to Klaviyo to connect your Klaviyo account

You'll need to provide access to the following scopes by clicking Allow

After you clicked Allow, it will take ~ 10 seconds for the integration to get initialized

Afterwards, you'll be get redirected to the settings page where you can configure the integration.

Here's an overview of every setting:

Settings

Details

Import contacts, lists & segments daily.

If toggled on, charles will import all contacts and segments that are eligible for import once per day.

charles determines what contacts and segments are eligible based on other settings:

- "Lists & Segments" that are enabled for import
- "Import only contacts with a valid phone number"

Create or update the profile in Klaviyo only after the email was provided by the contact

charles can create or update a WhatsApp contact on Klaviyo. With this toggle you can determine whether charles creates or updates all WhatsApp users (also the ones without email) or only the ones that also provided their email.

We recommend keeping this OFF so that all WhatsApp subscribers are available in Klaviyo. This allows you to create segments based on WhatsApp subscriber data.

Import only contacts with a valid phone number

If toggle on, charles will only import contacts from Klaviyo that have a phone number.


We recommend keeping this toggle ON.

Lists and Segments

Select the segments or lists that charles should import.

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