Everyone loves getting birthday messages 🥳 Set-up an ongoing birthday campaign that sends automatically to subscribers on their birthday. Personalize with dynamic content and say thanks with a birthday treat – a one-off coupon code.
Collect birthdays
Start collecting the birthdays of your subscribers in the opt-in flow (via Journeys), with a CSV upload or on your website.
Check Collecting birthdays to see how.
Build the campaign
Create the birthday campaign message and add a coupon code
Make sure the coupon code is set to be used only once per contact in your shop system
2. Build your campaign audience;
Properties=Contact’s birthday is today
Tip: build your audience as a segment in Audiences so that you can make changes as needed (if you make it directly in the campaign you’ll have to stop the campaign to create a new one)