Activity-based
🏌️ Inactive contacts
Exclude contacts that are most likely inactive to ensure a positive ROI on your campaigns.
Rules to Identify Inactive Users:
Rules to Identify Inactive Users:
All of the following conditions are true:
Behaviour-based inactivity
Contact has not received a message in the last X days
Contact has not read a message in the last X days
Contact has not clicked a message in the last X days
Purchase inactivity
Contact has not placed an order at least once in the last X days
Contact has not bought a product at least once in the last X days
Timeframe indicators
30–60 days: No message engagement (no receive/read/click)
60–90 days: No purchase activity
Up to 12 months: No engagement + no purchase → fully inactive / churned
Event based
🎆 VIP product launch
Send your product launch campaign to your most engaged audience.
VIP drop — Rules
VIP drop — Rules
All of the following conditions are true:
Opt‑in
Contact has → Opt‑in as last activity
Events – received message
Contact has → received message → is greater than or equal to → 5 times → over all time
Filter: where campaign name → is any of → select campaign
Events – clicked message
Contact has → clicked message → is greater than or equal to → 2 times → over all time
Filter: where campaign name → is any of → select campaign
Events – bought product
Contact has → bought product → is greater than or equal to → 5 times → over all time
Filter: where product name → is any of → products
📧 Event-based campaigns
Send several campaigns for one event (e.g. Black Friday announcement, reminder, and last chance).
1.General campaign send (e.g. Black Friday announcement)
2.Reminder: Read the campaign, but have not yet clicked or purchased (these are active customers but aren’t yet convinced by the campaign):
Black Friday — Rules
Black Friday — Rules
All of the following conditions are true:
Opt‑in
Contact has → Opt-in as last activity
Events – read message
Contact has → read message → at least once → over all time
Filter: where campaign name → is any of → select campaign
Events – clicked message
Contact has not → clicked message → at least once → in the last → 180 days
Events – bought product
Contact has not → bought product → at least once → in the last → 180 days
Filter: where product name → is any of → products
3. Last chance: Clicked campaign but not yet purchased (these are interested customers but may have forgotten or need the final push):
Black Friday — Rules
Black Friday — Rules
All of the following conditions are true:
Opt‑in
Contact has → Opt-in as last activity
Events – clicked message
Contact has → clicked message → at least once → in the last → 90 days
Filter: where campaign name → is any of → select campaign
Events – placed order
Contact has → placed order → at least once → in the last → 180 days
Re-engage sleeping customers
😴 Sleeping customers
Re-engage customers who are no longer engaging or purchasing with you.
Sleeping customers — Rules
Sleeping customers — Rules
All of the following conditions are true:
Opt‑in
Contact has → Opt-in as last activity
Events – received message
Contact has → received message → at least once → in the last → 180 days
Events – clicked message
Contact has not → clicked message → at least once → in the last → 180 days
Events – bought product (no recent purchase)
Contact has not → bought product → at least once → in the last → 180 days
Filter: where product name → is any of → products
Events – bought product (lifetime purchase)
Contact has → bought product → at least once → over all time
👟 Loyal, but inactive
Target customers who have made multiple purchases in the past but have been inactive lately with a re-engagement campaign.
Loyal but inactive — Rules
Loyal but inactive — Rules
All of the following conditions are true:
Opt‑in
Contact has → Opt-in as last activity
Events – bought product (lifetime loyalty)
Contact has → bought product → equals → 10 times → over all time
Filter: where product name → is any of → products
Events – bought product (recent inactivity)
Contact has not → bought product → at least once → in the last → 60 days
Purchase behavior
🛍️ Cross/upsell based on products
Cross or upsell your products to an audience of customers who have bought something similar in the past.
E.g. a new handbag hat, compliments shoes or bestselling products.
Cross/upsell — Rules
Cross/upsell — Rules
All of the following conditions are true:
Opt‑in
All of the following conditions are true:
Contact has → Opt-in as last activity
Events – bought product
Contact has → bought product → at least once → over all time
Filter: where product name → is any of → products
💰 High-value customers
Target these customers with premium offers or loyalty awards.
High-value customers — Rules
High-value customers — Rules
All of the following conditions are true:
Opt‑in
Contact has → Opt-in as last activity
Events – bought product (lifetime value)
Contact has → bought product → is greater than or equal to → 50 times → over all time
Filter: where product name → is any of → products
Events – clicked message (recent engagement)
Contact has → clicked message → is greater than or equal to → 2 times → in the last → 30 days
Filter: where campaign name → is any of → select campaign
🎁 Seasonal shoppers
Target customers who have made at least one purchase between specific holiday dates (e.g. Black Friday or Christmas).
Purchased Black Friday — Rules
Purchased Black Friday — Rules
All of the following conditions are true:
Opt‑in
Contact has → Opt-in as last activity
Events – bought product (Black Friday purchase window)
Contact has → bought product → at least once → between dates → 2025.11.21 and 2025.12.04
Events – clicked message (recent engagement)
Contact has → clicked message → at least once → in the last → 180 days
Filter: where campaign name → is any of → select campaign