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Journeys > Send message

The send message node is a templated message and can only be sent within the 24-hour message window.

You can only use the send message node when you’re within the 24-hour customer service window.

When a customer messages you, a 24 hour timer called a customer service window starts. If you are within the window, you can send free-form messages or template messages. If you are outside the window, you can only send template messages via the Send update node.

When creating a message you can add the following elements:

  • Text (body)

    • Emoji

    • External variables – when using an external trigger such as Klaviyo, Shop system trigger

    • Custom variables – which are predefined in charles’ Settings > Custom properties

  • Media

    • Photo, video, documents

  • Quick reply buttons (QRB) - up to 3

    • From the settings, the customer response can be stored as a contact property (email) or an existing custom property

  • Lists - maximum of 10 items


You can also use bold characters if you want parts of your copy to stand out.
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To use bold text, you'll have to use asterisks to specify what part of your copy should be bold: Simply place one asterisk (*) immediately before and after the text you want to bold.
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  • ✅ Correct: *bold text* → bold text

  • ❌ Incorrect: * bold text * → This will not render correctly

  • ❌ Do not add emojis or spaces between the asterisks and the text

Check out 💬Message template formats for correct image dimensions, file sizes and more…

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