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2025/04 - Redesigned Update Emails – Clearer, Smarter, More Insightful

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Written by Admin
Updated yesterday

We're excited to announce a refreshed experience for your update emails! Based on your valuable feedback, we’ve reimagined the way updates are shared—making them more informative, easier to navigate, and better aligned with how you work.


🎯 What’s New?

More Insight, Less Guesswork

Each section of the email now includes clear key information:

  • Financial updates feature KPIs like revenue and margin.

  • News items come with a summary, body, and relevant tags.

  • Document updates now include descriptive labels, making it easier to know what's relevant at a glance.

💬 No More Confusing “No News” Placeholders

We removed the awkward placeholder text ("No news updates")—now, all available updates simply appear underneath each other for a smoother experience.

📚 Better Storytelling Across the Board

To help you grasp the why behind the data:

  • Each topic in the weekly email now includes introductory context.

  • News and financials have richer summaries, making insights easier to digest.

  • And there's more to come: we’ll double down on storytelling improvements in Q3 & Q4.

🏷️ No More Mysterious Symbols

We heard you—symbols were unclear. So we replaced them with:

  • KPI cards and

  • text-based tags—so you always know what’s behind the insight.

🔍 Clearer Click Targets

Half of you were clicking company names instead of icons (thanks, UTM data 👀). So we simplified:

  • Removed symbols

  • Made it clearer where to click for deeper insight

🗓️ Smarter Email Titles

Email subjects now follow a "Week of Year" format, helping you:

  • Easily track updates over time

  • Reference older emails more effectively


✨ Why This Matters

  • You get better visibility into what’s new in your market or competitor landscape.

  • It’s easier to scan and act, even if you’re short on time.

  • The emails now render more consistently across Outlook, Gmail, and mobile.

  • And the new design just… looks better.


📆 What’s Next?

We’re not done. In the second half of the year, we’ll:

  • Expand automated storytelling in financial and strategic news

  • Tailor content even more to your sector

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