Use cases

Main Goal

The main goal for this use case is to identify emerging growth opportunities in various markets and take informed actions to capitalize on them. For this use case, the sections “Consumption” and “Trade Statistics” provide the insights needed and complementary to each other.

In summary, consumption data primarily focuses on understanding local demand for products or services within a market, while trade statistics provide insights into international trade dynamics, including import/export patterns and trade partnerships.

Get on top of consumption related questions

The main purpose of the consumption section is to understand how much of the frozen potato product is being consumed across the world or in a given market or region. It helps you gauge the demand among the population, not only in the last 4 years, but also in the coming 4 years. It helps specifically with:

Understanding market demand: what are the mature markets? How is consumption divided over growth channels?

Spot trends and patterns: identify new growth markets and understand how, for example, consumption per capita develops

Use the “consumption” section for getting to the right answers on this sub use case

Understand growth markets from a trade perspective

Trade statistics focus on the flow of goods and services between different countries or regions. They primarily serve to understand international trade activities. The following elements within the “Trade” section serves the purpose best:

Imports: identify from an import perspective which region/countries are emerging or declining and which related partners are subjected to this

Supplier Analysis (only available for Shipment Intelligence add-on): understand which suppliers are supplying the countries, with what product and for what prices. On top of that, understand business relations between suppliers and importing companies.

Main Goal

This use case is specifically very useful to help you monitor and respond to fluctuations in the supply of goods and services within specific trade lanes or routes. By spotting emerging and declining trade lanes, you can easily spot potential shifts in the supply of markets. In addition to that, the shipment intelligence helps you to understand which companies are behind the shift in supply.

Use the “trade lanes” subsection in “Trade” to understand trade lanes to a full extend

Our “Trade lanes” subsection focus on give easy in sight into 1) how markets are supplied and 2) what the upcoming and declining trade lanes are.

To give an example: the Russian import ban caused the trade lanes between European countries and Russia to decline to almost zero since 2022. You want to understand how the Russian market is being supplied after the ban. The data shows a sharp uptick in imports from Turkey and to a lesser extent Lithuania and Egypt. At the costs of Poland, The Netherlands and lesser extent Belgium. This insight alerts you that there are potential new competitors in the market, not necessarily only in the Russian market, but also the risk of delivering some other markets. Secondly, it’s confirmed that supply is still from outside Russia.

Again, if you want to understand who is behind this emerging trade flow between Turkey and Russia, shipment intelligence and especially the “supplier analysis” subsection provide this insight. In this case, it are especially Fine Foods and Ozgorkey.

Example case

Main Goal

To equip you with actionable insights to effectively engage with key accounts and customers. The analysis of price trends helps you to understand where potential risks are coming from due to better prices offered by other countries (trade statistics) or suppliers (shipment intelligence). Identify patterns, trends, and variations in pricing, which are critical for informed pricing strategies.

Use the subsection “Price Trends” in the section “Trade” as the main source of this use cases, followed by the “Supplier Analysis” section for Shipment intel.

Understand regional variations to set the right pricing strategies

Trade Statistics reveal that there are significant price variations between trade lanes. For instance, the price per kilogram for frozen potato products in Asian markets is considerably higher compared to South American markets. Understanding these regional price differences is essential for tailoring your pricing strategies to each market segment

In summary, combining Trade Statistics with Bill of Lading insights allows you to compare price trends for frozen potato products comprehensively. While Trade Statistics provide a macro-level view of price trends across trade lanes and regions, shipment intelligence offer specific details and competitive analysis that complement and enrich your understanding of pricing dynamics. This combined approach empowers you to prepare a well-informed and strategic perspective for any related purpose you have.

Main goal

In a world where markets are ever-evolving, businesses and decision-makers need to stay ahead by understanding how the market is supplied and where capacity volumes exist to meet growing demand.

Unveil market supply

Imagine you're a supply chain manager for a global company. Your first question is, "How is the market supplied?" The section “supply dynamics” address this question by given easy insight per region by distinguishing between locally produced goods and imports. It's like having a map of where products originate. You identify key supply sources and gain valuable insights into the dynamics of market supply.

Navigate capacity volumes

For finding out where the capacity volume is, not only nowadays but also in the future, to supply the growing demand, the subsections “Capacity”, “Plants – World Map” and “Utilization” guide ion the following way:

Capacity: gain insights into capacity is divided across the world, and what volume is expected to be build in the coming years (on company level as well).

Plants – World Map: see where the facilities are located, what the size is and committed new capacity growth

Utilization: Identify which country and region has the most excess in terms of capacity to live up to the increasing demand of frozen potato products.

Main goal

In your role as a Market Intelligence Manager, your primary objective is to develop meticulously informed growth strategies. In order to make the define the next steps, a full picture of a country or region is needed. Covering insights on 1) consumption, 2) supply and local capacity/production.

Creating an informed sales strategy

The combination of Consumption Data, Trade Statistics, and Local Capacity insights forms the foundation for your sales strategy. Within this framework, you decide on the specific sales approach, which could involve entering the market, expanding your presence, or tailoring your products or services.

Understanding potential risks is crucial. This analysis helps you identify sales challenges related to market conditions, competition, and local differences. It guides the development of effective risk management strategies that seamlessly integrate into your overall sales plan.

Use the subsection “Region & Country Analysis” within the section “Reporting & Data Exports”.

In summary, this use case empowers you to define sales strategies that are not only well-informed but also rooted in data-driven insights. It positions your company for effective sales expansion into the chosen country, ensuring that your sales endeavors are strategically guided and successful.